CUSTOMER: CALIFORNIA POOLS, #3 pool builder worldwide

NEED:
When consumers are building homes they can't select a pool style with the right options the same way they pick carpet - by looking at 100's of pools and pool options. You simply cannot fit 100's of pools into a single model home or design center. An additional challenge involved making it easy and convenient enough for consumers when they were already overwhelmed with selecting new-house-related features and options. A third challenge was the misconception most consumers had in thinking that it was easier or just as easy to add a pool after the house was built instead of adding the pool while the house is being built which has a number of advantages.

SOLUTION:
Similar to the Air Quality Kiosk done for York, Kionetics also developed a kiosk to be located in design centers or model homes to give the consumer the vital swimming pool information they need in a fun interactive multimedia presentation that helps consumers narrow their choices quickly with a decision matrix while concurrently convincing them of the benefits of building a pool while building a house (instead of doing it afterwards). These kiosks are going in model homes, but also work great in tradeshows, malls, and other public areas where unattended and interactive marketing and sales techniques are useful and effective.